Crafted with 105 years of perfumery tradition — alcohol-free, vegan attar oils rooted in family heritage
A family legacy, now in the US
Hera Attar – Regal Fresh Floral Perfume Oil
Hera Attar – Regal Fresh Floral Perfume Oil
A fresh, regal fruity-floral attar — graceful, elegant, unmistakably feminine.
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Fragrance Notes
Fragrance Notes
Top Notes:
Apple Tree Blossom, Mandarin Orange, Camelia, Black Currant
Middle Notes:
Lemon, Honeysuckle, Grapefruit, Rose, Lily, Mint, Violet
Base Notes:
Magnolia, Jasmine, Cedar, Sandalwood, Leather
Target Gender
Target Gender
- Very Feminine
Intensity
Intensity
Light, Subtle and Airy
Long Lasting?
Long Lasting?
Highly concentrated - Lasts throughout the day on skin and multiple days on clothes. 100% pure. No dilution.
Nature of Fragrance
Nature of Fragrance
- Fresh
- Fruity
Suggested Use
Suggested Use
Everyday wear, active lifestyle, calming, soothing
Description
Description
Named for the Queen of the gods — regal, powerful, unmistakably feminine.
Hera is a regal feminine attar inspired by the Queen of the Greek gods. It opens with apple tree blossom, mandarin orange, camelia, and black currant, blooms into an intricate floral heart of lemon, honeysuckle, grapefruit, rose, lily, mint, and violet, and settles on a refined dry down of magnolia, jasmine, cedar, sandalwood, and leather.
This is a perfume oil for women who want their fragrance to make a statement. Hera complex, multi-layered composition projects beautifully throughout the day, evolving on the skin from a fresh, fruity opening to a long, sophisticated leathery-floral dry down.
Ingredients and Safety
Ingredients and Safety
• 100% alcohol-free
• Vegan and cruelty-free
• Skin-safe and gentle
• Free from harmful chemicals.
Perfume Oils (Attars) Vs Spray
Perfume Oils (Attars) Vs Spray
Attars—also known as perfume oils—deliver a richer, longer‑lasting fragrance experience because they contain no alcohol, no fillers, and 100% concentrated aroma compounds.
Unlike sprays, which evaporate quickly due to alcohol, attars warm up with your skin’s natural heat and release scent slowly throughout the day.
They’re gentler, more intimate, more luxurious, and far more economical because a tiny amount goes a long way.
For people who want depth, longevity, and purity, attars outperform sprays every time.
How to Apply Attars
How to Apply Attars
Use the roll-on applicator to dab a small amount onto your pulse points: wrists, behind the ears (recommended), the base of the throat, and the inner elbow.
Do not rub — let the oil settle into your skin. A single dab is enough; this is concentrated perfume oil, not an alcohol spray.
Reapply only if you want a stronger projection later in the day.
Why Itra Fashan?
Why Itra Fashan?
Zero compromises. Artisanal, Handcrafted, Luxury Fragrances - 100% alcohol-free, vegan, cruelty-free, and free from harmful chemicals. No dilutants!
A 105-year family legacy. Three generations of perfumers, now in their fourth — passed down not as a title, but as a craft.
Built by a daughter who refused to let it end. When the legacy needed a torchbearer, she stepped up — joined by a partner who left corporate life to chase something more meaningful.
Fairness as a principle. Fair prices for the farmers who grow our ingredients, the artisans who craft our attars, and the vendors who make it all possible.
Honest pricing, always. No fake discounts, no inflated MSRPs. The lowest price is built in.