Our Story

1935

Naziya’s grandfather and his brothers moved to Mumbai from Udaipur.

1939

Establishment of HAMI perfumes by the brothers.

1970

HAMI perfumes moved to second generation and got divided amongst sons of the three founding brothers.

1974

Prince Perfume center established by Naziya’s father in Udaipur. The business flourished over the years.

2004

Naziya moved to the USA.

2023

Naziya decided to carry her father’s legacy forward by establishing "Itra Fashan" in Mountain House, CA, USA