About Us – Straight from the Heart

We tried getting experts to write this section for us, but after a few attempts, we realized that no one could capture our story the way we can. So, here we are, sharing it with you—no corporate filters, just us.

Who are we?

We’re a small business with a big dream. It all started when a daughter decided to challenge the notion that her family’s legacy would end just because her dad has no sons to carry it forward. She was soon joined by her partner, who left a comfortable corporate job in search of something more meaningful. Together, we embarked on this journey, bringing our passion for perfumery to life.

What drives us?

The joy on our customers’ faces when they experience our perfumes—that’s what delights us. We love knowing that our fragrances become a part of people’s lives, evoking memories, emotions, and stories.

What about money, honey?

Of course, running a business means making money, but honestly, that’s not our top priority. More than anything, we care about fairness for the farmers who grow our ingredients, the artisans who craft our products, and the vendors who help bring our vision to life.

You won't find discounted prices in our store, ever. We've already built in the savings to ensure you're getting the lowest possible price, with the highest level of quality, right from the start

What makes our perfumes special?

Our perfumes are:

✔ Artisanal

✔ Non-alcoholic

✔ Vegan & cruelty-free

✔ Free from harmful chemicals

✔ Created with zero compromises on ethical and environmental responsibility

Why perfumes?

Perfume runs in our blood—quite literally! Our family has been crafting and selling fragrances in India for over 105 years. Carrying this legacy forward, across cultures and continents, is something we deeply believe in. So, in 2023, we took the leap and started this adventure.

Where are we headed?

We don’t know exactly where this journey will take us, but we do know how we want to get there—with passion, integrity, and a whole lot of joy. Whether you’re a customer, a vendor, or a part of our growing family, we want to share this beautiful journey with you.

Welcome to our world of fragrances. We’re so glad you’re here!